7 Clans Waterpark
Opening a casino waterpark in a place where it had never been done before required a little different approach. Battling construction delays and uncertainty around opening we needed to start the buzz, without having a final product to share.
First, we teased ‘em with swimming and generic waterpark imaging. We invited them to get “Soaked in Smiles” and to be ready for something exciting “Coming Soon”. Our message was delivered across traditional and digital mediums, as traffic to the site increased, we captured users for retargeting and to identify future audiences in this fertile ground. Once the park was completed, we built out a whole series of creative that showed just how much fun can be had at 7 Clans Waterpark.
Soaked in Smiles Spot