When Market Optical first started working with Apex, they were a relatively established local eyewear boutique. With an established brand, they wanted to increase their exposure in the most efficient and targeted way possible. To accomplish this, we developed a multichannel ad strategy to both increase brand awareness and drive potential customers to purchase from their brick-and-mortar locations.
Through utilizing media across the advertising funnel—with digital as the backbone of their strategy—the first full year of advertising with us resulted in their best year across locations. Market Optical remains a valued partner and with their continued success is expanding into new markets.