The live entertainment industry was brought to a standstill during the pandemic. Once the doors opened back up, Apex was brought in to create awareness around the return, reengaging both past subscribers and conquest a new audience of single ticket patrons. Our goal was to help put Village Theatre and each of their pillars back on the map.
We pivoted from the traditional theatre strategy of awareness – to one of education and inspiration – creating a stronger call to action. In today’s modern media landscape, digital advertising needed to the backbone of the media plan as it was trackable and targetable.